Jack Morton had a vision for a new campaign for Hyland as a part of their rebrand effort. An imaginary whimsical world of solid color and bold line art paired with the humans heroes who drive innovation in their daily lives.
JMW engaged Deep Vibe to take their boards and concepts and bring them to life through Virtual Production. 4 distinct video spots (each in 16x9, 9:16 & 1:1) including casting, props, wardrobe, construction, pre-viz, motion design, animation, compositing, mind bending framing and action plus some sweet cinema robot moves.
In addition, we produced 4 radio spots, custom music, a branded motion graphics package and two super fun behind the scenes making-of videos.
.jpg)
.jpg)
