PegaWorld is Pega's annual customer event with 4000+ attendees at the MGM Grand in Las Vegas. Pega brought on Deep Vibe to create branded content for 9 overhead transparency capable screens that would live over the Innovation Hub for the 2 days it was open.
The goal was to create an environment and atmosphere that felt cool and compelling while deeply representing the brand and key messages/themes. On-site we were able to help design the giant installation of intelligent moving lights fixtures to compliment the content on the screens in a targeted and pre- programmed manner to heighten the effect of each video.
The cornerstone of the experience was a giant reactive cube where Deep Vibe assets were leveraged to make it the show stopper they hoped it would be.