For 2 years in a row, Alteryx turned to Deep Vibe to create cornerstone video content to play on the main stage at their annual customer event Alteryx Inspire at the Venetian in Las Vegas.
A new "Analytics for All" brand anthem, the launch of Alteryx Maveryx, and livestreaming directly from the floor of Alter Nation for Inspire 23 along with the "Inspiration Everywhere" opener for Inspire 24.
These videos were a hit with the audience live and have since generated over a million views for Alteryx on YouTube.
Alteryx needed some big moments at Inspire that would energize the audience on the day but also carry the message beyond the event for the next year.
They were launching a new customer advocate identity program and they wanted a big splash that the most passionate Alteryx users could identify with and see as a reflection of what they are able to achieve. Additionally, there was a desire to update their brand anthem to refine their tone and message to the market.
These twin requests drove our initial collaboration and set the tone for the next 18 months of great work.
We engaged with the Alteryx Brand and Creative team early in the process and were able to collaborate with them in the concept and script stage. We came together quickly and began working as a single team from the outset.
Deep Vibe brought in concepts and scripts that complimented what had been developed in-house and the ultimate ideas and scripts that emerged represented the best of both teams. With the trust we developed we were able to open them up to more ambitious ideas and production approaches. After a fruitful exploration of GenAI inspiration in the pre-production process we moved on to employ Virtual Production, ICVFX, 3D and robotic cinematography on set and in Post.
The results speak for themselves and our client ended up delighted with the work. So much so that we were brought on-site last minute to help livestream Inspire to the world.
Deep Vibe: the shortest distance between 'what if?' and done.
When I only have one chance to get something right, I know I can rely on Deep Vibe.
It is a true collaboration to drive a project to completion and they work as an extension of our team.
IT leaders are an integral part of business decisions and often overlooked. To reach this valuable target Alteryx worked with Deep Vibe to create a brand anthem that IT leaders could call their own. The video weaves together video and bespoke animation that aligns with the larger brand language for an empowering message.
Alteryx needed to get more visibility with senior IT executives
1.8 million views and counting...
Deep Vibe: the shortest distance between 'what if?' and done.
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Weights & Biases stepped into the world of events with its inaugural Fully Connected user conference, a virtual event by and for Machine Learning practitioners.
W&B had the deep domain expertise and high value content to fill an event program, but needed everything else from branding to recording, and post-producing. They needed a creative partner to bring the conference to life.
Deep Vibe collaborated tightly with the W&B team to develop the event brand name, visual identity, and comprehensive motion graphics package, along with capturing and post-producing the 2 hours of programming.
We truly became one team, and they were not longer just any external vendor.
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