Jack Morton came to us with an awesome concept that they had pitched to Hyland and Valtteri Bottas (to much excitement). What if we captured Valtteri's performance data as he ripped around a track and used it to inspire an original music track. They knew what they wanted to achieve but they were looking for guidance in the path to get there.
Deep Vibe jumped into action, not only sketching out how we would handle the technical challenges and creative opportunities but also expanding the vision of how this incredible collaboration could be so much more visually ambitious.
This project engaged all of our favorite muscles. Creative Technology, Data Visualization, Pre Visualization, Complex Visual Effects, Unreal Engine, Custom Music Composition, Storytelling, Kinetic Editing, and more...
JMW, Deep Vibe, Green Sky & HiFi Project collaborated tightly from kickoff to delivery resulting in a ground breaking campaign that was an instant hit with fans and the media.