Alteryx began developing a demand gen campaign with a new character Ana, the Analytics Champion. They had developed Ana's look and 6 major tenets that embodied the journey to becoming an Analytics Champion.
When the decision was made to bring Ana to life in her own video series, Deep Vibe was brought in to take a few cool illustrations and build a whole world around Ana. We have since made four awesome Ana videos and are working on the fifth one right now. We've come to love Ana so much and all of her of her adventures inspire all of us.
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