Mass Lottery had not updated their wildly popular Keno game in the 30 years since it launched in bars and convenience stores around Massachusetts.
Deep Vibe was brought in by Viewpoint Creative to provide motion design and full HTML dynamic game front end development including sophisticated animation. Viewpoint was responsible for the updated design of the game visuals along with new Keno branding including the first update to their logo since launch as well.
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For 2 years in a row, Alteryx turned to Deep Vibe to create cornerstone video content to play on the main stage at their annual customer event Alteryx Inspire at the Venetian in Las Vegas.
A new "Analytics for All" brand anthem, the launch of Alteryx Maveryx, and livestreaming directly from the floor of Alter Nation for Inspire 23 along with the "Inspiration Everywhere" opener for Inspire 24.
These videos were a hit with the audience live and have since generated over a million views for Alteryx on YouTube.
Alteryx needed some big moments at Inspire that would energize the audience on the day but also carry the message beyond the event for the next year.
They were launching a new customer advocate identity program and they wanted a big splash that the most passionate Alteryx users could identify with and see as a reflection of what they are able to achieve. Additionally, there was a desire to update their brand anthem to refine their tone and message to the market.
These twin requests drove our initial collaboration and set the tone for the next 18 months of great work.
We engaged with the Alteryx Brand and Creative team early in the process and were able to collaborate with them in the concept and script stage. We came together quickly and began working as a single team from the outset.
Deep Vibe brought in concepts and scripts that complimented what had been developed in-house and the ultimate ideas and scripts that emerged represented the best of both teams. With the trust we developed we were able to open them up to more ambitious ideas and production approaches. After a fruitful exploration of GenAI inspiration in the pre-production process we moved on to employ Virtual Production, ICVFX, 3D and robotic cinematography on set and in Post.
The results speak for themselves and our client ended up delighted with the work. So much so that we were brought on-site last minute to help livestream Inspire to the world.
Deep Vibe: the shortest distance between 'what if?' and done.
When I only have one chance to get something right, I know I can rely on Deep Vibe.
It is a true collaboration to drive a project to completion and they work as an extension of our team.
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